Poor Cat Designs co-creator Krista Karagias is bringing her unique style of jewelry to shoppers in Red Bank with the opening of Poor Cat Designs.
Karagias, of Oceanport, opened the new location at 65 Broad St. on Dec. 2 with the intention of setting up a store that would serve as a showcase for the large variety of handcrafted jewelry she offers.
"The leather bracelet with the handcrafted charm is the signature look, but we are expanding the line on a daily basis and coming up with new charms every day," Karagias said.
Poor cat's charms come in platinum, 24-karat and 18-karat yellow gold, 18-karat white gold, 18-karat pink gold, and sterling silver. The charms range from celestial signs such as stars and moons to animals such as Poor Cat logo, a cat head designed after the company's mascot Felix.
Karagias said co-creator Joseph Romanowski invented the idea for Poor Cat while working at Gold Tinkerer in Deal.
"We started out with a peace sign, a cross and a balance charm and we got an overwhelming response," Karagias said. "We knew we had something there and thought that we should develop it."
"Every day, we kept adding to the line and now it has almost become a cult following around here," she continued. "Now we are shipping jewelry all over the place; this morning I sent something to Australia."
While Poor Cat's headquarters, Red Bank location manager Tracey Biederstadt said her store offers customers something different.
"We focus on the customer and customizing pieces here," Biederstadt said. "We get to know our customers and make something personalized for them."
"We have a huge charm selection and do hand engraving for charms," Biederstadt added.
Karagias said she has enjoyed the success Poor Cat Designs has achieved so far.
"We have an agenda and a style that works," Karagias said.
Poor Cat Designs is open from 12 p.m. to 5 p.m., Monday through Sunday this winter, but those hours will be expanded this spring.