M Studio's Panoptic View on Marketing Campaigns

At M Studio, a successful marketing campaign doesn’t end at the creation of a logo or the development of a state-of-the-art website. After the initial creative process, our public relations team initiates communications strategies that educate the public on our clients’ unique stories and offerings. As campaigns transition from design to communications stages, the public relations team maintains constant communication with the client and the creative team in order to grow and strengthen the brand. 

While it’s up to M’s design team to create or re-imagine brand identity, the public relations team ensures that that work reaches the masses. Brand identity can be defined through logo design, typography, color palettes, and the overall image an organization wishes to convey. So, while the design team incorporates these elements into mediums like web design, signage, collateral, product packaging, and video, our PR team promotes brand-defining components in different media outlets. For example, when the PR team develops press releases, posts social media content, or creates an e-marketing campaign, they always make sure to adhere to the brand standards developed by the design team, including fonts, colors, and imagery.

In order to spread the word about new or evolving companies, public figures, destinations, and organizations, our PR team relies on both old and new media. Earned editorial is of utmost importance to a successful marketing campaign, and it’s the job of the public relations team to reach out to traditional media outlets to secure print, web, and broadcast opportunities. However, even when a media outlet chooses to feature a client supported by M, there may be a bit of lead time before a featured article appears in print or a news segment airs. That’s where social media comes in. With tools like Facebook, Instagram, Twitter, and Pinterest, our public relations team can maintain ongoing, direct communications with the public using multiple mediums for exposure. 

When the M team sets out on a marketing campaign for a brand they’ve created, like the Red Bank Flavour Culinary Alliance, the PR team’s skill set is best utilized once the brand is established and a carefully designed and developed website goes live. The transition from the design phase to the communications phase is critical because the media, and the public, need a point of reference to learn more about a product, person, or place. Therefore, to begin brand development for Flavour, the creative team took the reins and established the look and feel of the organization. Following the launch of the brand’s informative and visually intriguing website, the PR team was able to move forward with communicating Flavour’s message to the masses via traditional public relations and social media. 

On the other hand, many existing identities, like the New Jersey-based surf apparel company, greenlines, have turned to M Studio for assistance with rebranding. In these instances, the public relations team can work in tandem with the creative team. In greenlines’ case, as the creative team developed their new look, logo, palette, and persona, the PR team immediately began incorporating these elements into social media, press outreach, and e-marketing campaigns. Plus, as greenlines’ new website was being developed, their audience still had access to their original website, so they could continue to learn about greenlines and follow the company’s campaign-driven brand evolution.

Whether you’re looking for a fresh start or just starting out, M studio’s team of design and public relations professionals work to tackle every facet of a successful marketing campaign. From name and logo exploration to communicating a brand’s message through public relations, M Studio’s panoptic approach allows for the execution of a successful marketing campaign from a multitude of angles. Could you use a fresh set of eyes?