more are turning to Instagram, according to Small Business Trends.Social media marketing is vital for businesses today, and to reach a younger audience
The small business website offers 25 great tips for businesses looking to get started on Instagram, including:
Learn how to take better pictures: "You don’t need a fancy DSLR camera to succeed on Instagram. Chances are the smartphone in your pocket has all the power you need. PopPhoto and CIO have great tips to offer on how to use your smartphone’s camera to the best of its abilities."
Tell your brand story: "Brand marketing on Instagram can be tricky, as younger demographic users tend to be sensitive to over-promotion. Avoid irritating these users by identifying ways to share key components of your brand’s image without resorting to outright sales tactics."
Host a contest: "Instagram contests can be as involved or as hands-off as possible. No matter what prize you decide to offer or how you’ll track and judge entries, site users tend to get excited about these promotions (and the brands that run them)."
Read all 25 tips on the Small Business Trends website.
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