Red Bank's Cool Little Tagline

Red Bank RiverCenter recently unveiled its new advertising slogan and marketing campaign.

Red Bank is a cool little town, officially. Red Bank RiverCenter recently unveiled its new marketing campaign as well as its new slogan. Gone is "Only One Red Bank," replaced with a tag line that plays on the borough's past descriptions as Hip City and the SoHo of New Jersey. Now, Red Bank is "A Cool Little Town." The new tag line is part of the marketing and downtown business promotion organization's new branding campaign that promotes Red Bank as a place to Escape for a Little While in new ads appearing in publications and public places around the state.  "This is an important step for us and a major undertaking that we're really excited about," Nancy Adams, executive director of Red Bank RiverCenter said in a release. "We have been …

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